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Choosing acetate isn't just about what our frames are made of. It's about what they won't become.

Sustainability isn’t only about end-of-life. It’s also about longevity. A frame that lasts five years is, by definition, five times better for the planet than one that lasts one.

Sun is shining and Wai-Lā is launched! Exciting times! We are starting with our eyewear line - a curated collection of responsibly made sunglasses in acetate and titanium frames. We chose this materials because: Acetate is plant-based material derived from natural fibers like cotton and wood pulp. It is lightweight, hypoallergenic and unlike petroleum-based plastics is as environmentally friendly as possible. It is also very sturdy so perfect material for our cool shades. Mod